Services Rendered
Industrial Design
Prototyping
Engineering
Manufacturing
Prep, Cook, Bake I
Cravings by Chrissy Teigen
The Ultimate Cook & Bake Collection: Versatility, Convenience, and Effortless Clean-Up
We partnered with Chrissy Teigen’s brand Cravings to design three product assortments for Prep, Cook, and Bakeware that carried the Cravings brand language. We also developed the Cravings brand language further by translating them into physical product attributes and identifying unique expressions that relate to the consumer.
From stove to table, we introduced The Perfect Pan, a lightweight, nonstick pan with a gold-toned interior that's easy to clean and includes a versatile insert that functions as a strainer, steamer, and oil splatter guard. The Better Baker sheet pan features a nonstick surface and comes with four oven-safe silicone trays to prevent flavor mixing, along with matching lids to keep leftovers fresh. Finally, the Cook & Bake Set brings it all together, offering a clutter-free, versatile solution for both cooking and baking, elevating any kitchen experience.
Exploring Material Options and Concept Development for Kitchen Tools
ID Foundation
Before diving into concepting, we first identified material options. To do this, we explored chef product reviews, Amazon reviews, and a library of emerging materials. We split our learnings into four material options: Wood, Plastic, Composite, and Rubber. We brainstormed features and attributes and presented three concept directions. Concept considerations included: Mise en Place accompaniments, Prep to serve, Material application options.
Engineering
Blending Functionality and Aesthetics
For each product, we wanted to combine functionality and aesthetic appeal. The cutting board, for instance, was inspired by high-quality cutting boards. We wanted to create a cut, stain, and odor resistant product. The primary side features a dense synthetic rubber surface, chosen for its durability and knife-sharpening maintenance, and includes a juice channel.
For the pots, we used cast aluminum. These pots transform into elegant serving pieces, fitting inside the family pan during shipment and storage. They also collapse for convenient storage and expand when in use.
Manufacturing
A Multi-Use Baking Dish Designed to Last
The tray is crafted from durable carbon steel, ensuring even heating and resistance to warping for perfect baking results. Its versatile size makes it suitable for a range of dishes, from roasting to baking. Featuring a healthy nonstick coating, it promotes easy food release and is oven safe up to 450°F. Cleaning is simple, either by hand or in the dishwasher.
The Results
The products have successfully launched and are now available on the Cravings website.
Image credits: Cravings & Doris Dev
View Other Projects
By Humankind
Loftie
Hally Hair
Blueland