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Counterpart I USB-C Charger
An Innovative New Charger With Style
Counterpart is a charging accessory brand for the modern age, leading with design and functionality. Doris Dev designed, developed and manufactured their first product, a retractable 35W charger with USB-C.
Industrial Design
A Blend of Expressive Form and Powerful Functionality
The charger is designed to remove cord-clutter and replace it with something sculptural and useful. A simple push of the semi-soft central ring will retract the cord and the plug can fold out of the way as well for travel and taking on-the-go. The design uses a ripple like form that echoes the coiling mechanism inside, it also tells you where to push to retract the cord from view. It’s a functional form that has a particular sculpted character. On a visual level, the ripples draw your eye in deliberately, inviting you to notice the often overlooked humble charger.
Engineering
Precision Engineering in a Compact Charger
Doris’ design team and the engineering teams collaborated to make a charger that was small, powerful and with a slick mechanism built inside with a clever user interaction. It was an exciting engineering and design challenge to pack as much functionality as possible into minimal and compact form. The result is a playful and easy to use design that provides functional feedback as well as inviting an emotional connection. It also has enough power to charge your laptop, phone and other USB-C devices.
The Results
Counterpart was launched in 2024 elevating the charging experience.
The Charger by Counterpart sets a new standard.
Image credits: Counterpart & Doris Dev
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