Fable I Crate
Services Rendered
Industrial Design
Engineering
Manufacturing
Freight
Elevating Your Pet's Home
Fable was founded by Jeremy Canade and Sophie Bakalar with the aim of creating innovative pet gear to enhance the bond between pets and their owners. The team at Fable partnered with Doris Dev to design, engineer, source, and manufacture a stylish pet crate.
The goal of the project was to provide pet owners with a beautifully designed and functional dog crate that doubles as an end table, adding aesthetic value to the home.
ID Foundation
In the initial stages of the industrial design process, a thorough analysis was conducted to gain insight into the brand voice and pet crate market. Research showed that traditional dog crates often lack aesthetic appeal and quality, and the common swinging door design can occupy valuable space when opened.
Thorough Analysis to Create the Ultimate Design
Design Development
Crafted with meticulous attention to detail, the Fable Pet Crate features a premium bent plywood construction and features options for metal or acrylic doors. Designed to blend effortlessly into your home decor, it can serve as a stylish side table. Its innovative sliding gate allows for easy access and can be closed or opened as needed, and stored discreetly within the crate for a seamless look.
A Perfect Blend of Style
and Practicality
Engineering
The Result of Precision Engineering
The Doris Dev Engineering Team brought the Fable Pet Crate design to fruition using a methodical approach of CAD design and prototype fabrication. Critical engineering obstacles included the refinement of the latch mechanism for a seamless user experience and engineering the solid plywood crate to be flat-packed for shipping. The result of their efforts is a finely crafted engineering solution, ready for large-scale production and delivery
Manufacturing
Bringing the Pet Crate to Life
The sourcing team collaborated closely with Fable and the engineering teams to guarantee all processes were executed with precision and quality. An extensive selection process was conducted, evaluating numerous suppliers before the program was ultimately awarded to the one that met the desired quality, cost, and program goals.
During production, the team faced several unique challenges, but their expertise and dedication to quality ensured the successful manufacture of the crate. A key obstacle lay in matching wood grain across neighboring panels (part of the flat-packable design) which the team was able to overcome through creative manufacturing process controls.
The Results
The Fable Pet Crate launched to rave reviews in February 2019 - pet owners love its stylish look, sturdy materials and secure confinement.
“We tried the Fable Pets dog crate, and it's as good as it looks”
Image credits: Fable & Doris Dev
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